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SHMINK

Shmink Cosmetics is an original, bespoke collection. Through our retail operations and leading Online Makeup Storefront, we ship a vast, high fashion selection of products globally. We offer the finest quality cosmetics and an efficient on line experience to our customers. Please enjoy viewing our new, fresh off the runway arrivals, best-sellers, and easy to follow make up tips including our "Shmink Academy" Seven Steps To Beauty today.

SHMINK. This one little word means makeup in countries across Europe, but it has a much bigger meaning to us.


At SHMINK, we see beauty in everyone. We see potential, promise and possibility. We see the average woman’s desire to look anything but average. And we see it as our role to educate and empower her. It starts by demystifying makeup application. By taking the time to teach, while providing the tools to help women gain confidence, we can impact lives through colour and fashion, technique and choice, instruction and involvement.


Knowledge is beauty. That’s how we see it.

Kendra Mac Gregor is photographed by Julie Morel

Twins Models: Amy and Michelle Mills are photographed by Marlon Kuhnreich

 
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FEATURED PRODUCT

HOLLYWOOD HI LITE CHISEL POWDER sculpts your bone structure, erasing fine lines and wrinkles right before your eyes. HOLLYWOOD HI-LITE CHISEL COMPACT is a matte, neutral super highlighting powder available in 2 shades. LIGHT for light or very light complexions, FAIR for light to medium complexions. Paraben and perfume free.

Great to lighten dark circles under eyes, "Hollywood Hi Lite", highlights and impacts the angular structure of the face. It's silky texture glides onto skin and elevates and exaggerates the bone structure. Beautifully correcting make up details and adding a professional finish to your make up.

Use with SHMINK’S signature #4 ½ highlighting brush or small powder brush to angle features upwards.
1. Load up brush with desired shade and sweep under eyes to set concealer.
2. Apply more onto the tops of cheekbones to elevate bone structure. Can be applied onto the skin outside of mouth to discourage lip color bleeding.

WORKS WELL WITH: SHMINK CONCEALER, PRO SHEAR ILLUMINATING FOUNDATION, PRESSED POWDER FOUNDATION AND SHMINK CONTOUR IN “LIB”.